Uneekor
Technology that is Uniquely Core
Uneekor is a trailblazer in golf simulation technology, dedicated to revolutionizing the way golfers train and play. With a commitment to innovation and accuracy, we bring together cutting-edge engineering and advanced software to deliver unparalleled performance analysis and enhancement tools. With nearly two decades of experience developing golf simulation technology and solutions, over two decades of experience creating solutions in-house and commercial facilities, Uneekor sets the standard for simulators trusted by everyone from beginners to pros, while fostering a connected community built around a shared love of the game.
At Uneekor, we understand the needs of golfers and strive to exceed their expectations with our unrivaled expertise and dedication to quality. Our range of products, including launch monitors, simulators, and performance software, offers golfers of all levels the opportunity to elevate their game and master their passion.
Join us as we continue to push the boundaries of golf simulation technology and empower players worldwide to achieve their highest potential.
For more information, visit www.uneekor.com.
HISTORY
Uneekor was founded out of a belief that golf technology should be as precise and disciplined as the game itself. The company’s origins trace back to Jey Suk, Founder and CEO of Creatz Inc., Uneekor’s parent company. With a long history of innovation through advanced technology and a deep personal passion for golf, Suk set out to redefine how players understand and improve their game.
Uneekor first distinguished itself in South Korea by pioneering super-speed, camera-based launch monitor technology, delivering tour-level accuracy through engineering rather than radar. This camera-first approach became foundational to the company’s identity, emphasizing precision, consistency, and data integrity.
In 2015, Suk brought his vision for global expansion to the United States alongside Yun Lee, President and Chief Brand Officer. Uneekor officially entered the U.S. market that year and has since deepened its commitment, culminating in the opening of a Global Innovation Center in Texas in 2025.
At its core, Uneekor’s philosophy centers on technology that is “uniquely core” to golf—engineering solutions that balance professional-grade performance with accessibility, ensuring players at every level can engage with the game more deeply, accurately, and enjoyably.
LEADERSHIP BIOS
Jey Suk, Uneekor Chief Executive Officer
Jey Suk is the founder and creator of Uneekor Inc, and Creatz, Inc; Uneekor’s parent company. Jey founded Creatz in 2009 in South Korea, driven by the idea of innovation in technology. With an extensive background in Engineering and a love for the game of golf, Jey has combined his passions with his knowledge to disrupt the golf simulator industry as none have done before. Utilizing his previous experience of R&D in technology, Sales, and Marketing, Jey has developed and implemented new and profound strategies for driving successful companies. Whether it be a start-up, or an established workplace, his work has provided him with a successful track record of relentless pursuit in the name of innovation.
Furthermore, Jey has a wide range of invented patents, either registered, or applied in the South Korean, US, Japanese, and Chinese markets. As a creative techno-entrepreneur, Jey has pushed innovation in the Infrared and High-Speed Camera market to produce high-end golf simulators. He was awarded an “Excellent Entrepreneur for Technology Startup Foundation” by the South Korea Government for his work.
Yun J. Lee, President and Chief Brand Officer
Yun Lee is a two-time founder and technology executive with a colorful background in brand strategy, marketing, and operations across two continents. She is serving as President and Chief Brand Officer at Uneekor, a golf simulation tech company that connects millions of golfers with new ways of training and entertaining. She is driven by the passion and commitment Uneekor has to maintain the authenticity of the Uneekor Experience while the team Uneekor continues to grow. Previously, she was the founder, principal creative director, and chief strategist of a marketing agency, Lucre Beyond, Inc. directing and overseeing the top 30 corporate accounts based in South Korea, providing integrated campaigns to drive results at the global level.
James Murphy, Global Marketing Leader
James Murphy is a results-driven, culture-focused marketing executive with more than 20 years of experience leading brand strategy, creative development, and global product launches. Known for his enthusiasm, commitment, and ability to motivate teams at every level, James has built a career transforming brands, scaling teams, and delivering high-impact marketing programs across Europe and the U.S. He currently serves as Global Marketing Director at Uneekor, Inc., overseeing brand strategy and integrated global campaigns for the rapidly growing golf technology company.
Before joining Uneekor, James spent four years as EU Marketing Leader at Anker Innovations, where he headed the European marketing organization, driving multi-market campaigns, strengthening regional brand presence, and accelerating growth across Anker’s portfolio of consumer technology products. Prior to Anker, he held senior leadership roles including Head of Marketing at Kondor, where he led brand strategy for multiple owned brands, tripled sales, secured market-leading positions, and scaled the marketing team from 2 to 22; and Head of Creative Services at Willoughby Stewart, where he directed major advertising and brand-building initiatives for global clients such as Jaguar Land Rover, Barclays, Costa Coffee, and Tesco. Earlier in his career, he consulted on Volkswagen’s Commercial Vehicles launch for the VW Transporter.
James holds a BA (Hons) in Design & Advertising from Buckinghamshire New University and GNVQ Levels 1 and 2 in Graphic Design from Amersham & Wycombe College.
Jessica Currier, Digital Marketing Specialist
Jessica Currier is the Digital Marketing Specialist at Uneekor, where she manages the brand’s social media channels, brand partnerships, and public relations efforts. With an extensive background in the sports industry and marketing, Jessica brings a strategic, audience-first approach to digital storytelling, helping highlight Uneekor’s innovative golf technology while fostering the Uneekor community and brand network.
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